From Accessibility To Authenticity: Why Your Website Is Your Brand’s Most Valuable Asset In 2025
Guy Leon Sheetrit, Founder & CEO of Guac Digital and Betterweb AI, specializes in digital growth, website optimization, and ...
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The DeepSeek AI revolution has a security problem
DeepSeek has shown that AI can be developed on a shoestring budget, but their models have significant security ...
Shark Tank India 4: Str8bat’s Smart Cricket Sensor and Rubeina’s Beauty Brand Secure Deals Amidst Intense Negotiations
Innovation met the cricketing world in the latest episode of Shark Tank India 4 when Str8bat founders Madhusudan R, Gagan ...
Gilad Krein’s Playbook: From Building Brands to Building Futures
As the founder of Era of Nature, a skincare brand committed to using only pure, natural ingredients in their products, ...
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Dunkin’ CMO on building a ‘cinematic universe’ to capture attention
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...
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Appraising What Guinness’ Loss Reduction Means For Brand Equity
In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...
Opinion
Scrap heap challenge: how lost British car brand was saved for electric age
As the classic car marque makes its comeback, Gordon Young looks at five more lost brands that went on to enjoy a new lease of life.
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J.M. Smucker’s CMO on how brands must face the challenges of 2025
Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.
Tap Into Your ‘Personal Brand Equity’ To Get Ahead Without Burning Out
Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...
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How To Build Brand Loyalty: A Comprehensive Guide
Building brand loyalty is essential for long-term success. A loyal customer base drives consistent revenue without as much marketing spend. Loyal customers also serve as a powerful marketing tool ...