Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

Read more Spending on marketing builds brand equity which, in turn, builds brand value – in good times and in bad. Yet all too often, marketing spend is cut when recession bites. To retain spend, ...

Brand equity is difficult to define and challenging ... a half-power electric motor and five employees in the loft of a building. His first attempt was a failure so he engaged in some “market ...

Banks need to build more holistic and human-centric approaches to brand understanding in order to be more reactive to the macro factors influencing customer trust. There’s a lot for people to be ...

In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand. Source: © MKM Digital ...

As the founder of Era of Nature, a skincare brand committed to using only pure, natural ingredients in their products, ...