Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

LONDON ― Burberry's new CEO Joshua Schulman announced a turnaround strategy for the struggling British luxury brand on Thursday, as sales continued to slide and it reported a loss for the first half ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with "scarf bars" to ...

while handbags and other categories will be priced differently with some accessible products. “Our positioning is today and ...