In a lawsuit filed Nov. 8 in the U.S. District Court for the Eastern District of Texas, KFC has accused fellow fast-food fried chicken purveyor Church's Texas Chicken of violating its trademark rights by using the phrase "Original Recipe" in its advertisements and promotions.

KFC is taking one of its smaller rivals to court, suing Church's Texas Chicken for allegedly violating its trademark rights by using the phrase "Original Recipe" in pitching its fried poultry products.

KFC claims that Church's use of the phrase "original recipe" in its own advertisements "is likely to create confusion in the marketplace.