Before he’s even taken a snap in the NFL, former Colorado Buffaloes quarterback Shedeur Sanders has done what many seasoned pros haven’t—build a personal brand ...

After a dramatic turn of events in Knoxville involving Nico Iamaleava’s transfer to UCLA, the Tennessee Volunteers have now ...

While most NFL analysts focused on Sanders’ draft-day slide—reportedly missing out on over $40 million in projected ...

Colorado's two biggest names, Travis Hunter and Shedeur Sanders, are seeing their NFL jerseys fly off the shelves just days ...

Despite a shocking slide to the fifth round of the NFL Draft, Shedeur Sanders has received some positive news about his ...

Niagara Falls tourism board Destination Niagara USA will host its annual outdoors media event from Sunday through next ...

One of Buffalo Trace Distillery's oldest bourbons is being sold by the company's small sister brand, catering to elite ...

The collective confusion around Sanders’ selection in the fifth round of the NFL draft has propelled his Browns rookie ...

Former Colorado Buffaloes quarterback Shedeur Sanders continues to prove that star power isn't determined by draft position. Leading the rookie jersey sales is ...

Erie County officials are moving to relocate a rail yard in the Renaissance Commerce Park that is obstructing plans to open ...

NFL fans are pledging to buy merchandise from Shedeur Sanders' personal website and not the NFL shop after draft slide.

Shedeur Sanders' old jersey in Boulder, Colo., has been retired. And his new jersey with the Browns is selling like McDonald's hamburgers.