What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Though It’s not that brands are trying to deceive you in the traditional sense. Only now, it’s harder to see the strings.

King’s Hawaiian’s former logo, adopted in 2018, included a thin, uppercase serif font, encased in a pointed crown and ...

Philadelphia-based creatives Aneesh Bhoopathy and Phil Ditzler created Zohran Mamdani’s branding, logo, and digital presence ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

If you ever wondered how to transform your visual content into mind-blowing masterpieces, then you’ve probably stumbled upon ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Minnesota Senator John Hoffman and his wife, Yvette, survive a targeted shooting at their Champlin home by a gunman impersonating a police officer ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Scientists discover sea spiders living off methane-eating bacteria in deep-sea seeps, revealing new species and unique symbiotic survival strategies ...