Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for being the leader in Brand Loyalty among all ...

New Year's resolutions can be a great way for retailers to establish a relationship with the consumer, new study from Clear ...

"This article explores the different types of dark patterns prevalent online, examines how they affect consumers and ...

“These groups fall more into the aspirational customer segment for luxury brands, meaning that they might not be frequent ...

Prestige Consumer Healthcare (PBH), a leading provider of over-the-counter health products, is making strides due to persistent consumer ...

Some food labels designed to nudge Americans toward healthier food choices can have the opposite effect, new University of Florida research shows.

Brands are thinking outside the 30-second ad spot with Super Bowl activations that lean into the cultural moment surrounding ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Walmart, which is often dubbed the world’s biggest retailer in reference to its revenue, still leads the way when it comes to ...

What is the Consumer Insights Tracker? The Consumer Insights Tracker is the FSA’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. Each month, ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

The Consumer Confidence Index (CCI) is a survey administered by the Conference Board. The CCI measures what consumers are feeling about their expected financial situation, whether that's ...