Consider it part of the fallout of the shocking trade that sent him to Los Angeles.

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Reigning NBA jersey top-seller Steph Curry finished second in the 2024-25 season behind Laker newcomer Luka Dončić.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On the Monday, the league announced that Los Angeles Lakers guard Luka ...

Subscribe to Sky Sports to watch live, or stream on NOW. You'll need a subscription that includes Sky Sports Main Event.

Subscribe to Sky Sports to watch this channel live, or stream on NOW. To watch all other Sky Sports+ streams, go to the Sky Sports app ...