This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

A mother of the bride has raised eyebrows online after opting to wear a glamorous thigh-high split dress to her daughter's wedding - with many accusing her of 'upstaging' the newlywed on her big day.

"Meaning she flew across the country to knowingly crash my wedding," the bride wrote. Getty She said she had her maid of honor bring her mother to the bridal suite, where she spoke to her ...

In her post, the woman explained she wanted “something really special to wear as stepmother of the bride.” While she couldn’t afford the actual Stella McCartney dress, which she initially ...

A bride kicked ... Groom Kicks His Mother Out of His Wedding After She Brought His Ex-Girlfriend as Her Plus-One She said she had her maid of honor bring her mother to the bridal suite, where ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... also can save on bridesmaid and special occasion dresses, shoes, accessories and alterations, among other ...

with one not liking the bridesmaid dress she picked out for her and the other simply being "a moody teen." Although this is "fine" for the bride, her mother insists the sisters be more involved in ...

A MOTHER of the bride has caused controversy after choosing an incredibly glamorous dress to wear to her daughter's wedding. The woman decided to turn her back on the traditional types of outfits ...

In her post, the woman explained she wanted “something really special to wear as stepmother of the bride”. While she couldn’t afford the actual Stella McCartney dress, which she initially ...