While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

April has arrived, which means we're fully in the swing of updating our style and beauty routines for spring. As the weather ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.