But the “out there” that matters most right now, that has been packed with 20,000 or more cheering and mostly happy people each night the Bucks play, is the “Deer District.” Through the team’s playoff ...

You can get a beer inside Fiserv Forum Unlike many NCAA games, fans attending tourney games at Fiserv will be able to buy drinks in the arena. Deer District amenities The area will likely be ...

But if you happen to be in Deer District celebrating a Bucks win, you can also grab some cookies curbside or to-go. Because in case there wasn't enough to cheer about, you can always add cookies ...

“The Deer District is a leader in reinventing development opportunities associated with major arenas such as Fiserv Forum. What we’ve seen is just the tip of the iceberg.

Fiserv Forum will be packed come 8 p.m. tip-off, but the surrounding Deer District also expanded its capacity from 25,000 to 65,000 fans. Feigin shared the challenges of scaling up so quickly and ...

Deer District will transform into Cheer District, presented by the We Energies Foundation, for the sixth consecutive year from Friday, Nov. 15 through Jan. 15. The City of Milwaukee’s Christmas ...

Milwaukee Bucks fans poured into the Deer District outside the Fiserv Forum on Tuesday night ahead of Game 6 of the NBA Finals. Social media was left speechless as cameras toured the packed area ...

Deer District, or otherwise known as "Cheer District" during the holidays, announced it will host a free fireworks display on New Year's Eve at 8 p.m.

A concert venue complex proposed for the Deer District cleared its first governmental hurdle Monday evening, winning a 3-2 recommendation from the Milwaukee City Plan Commission following a nearly ...

"Deer District will forever live in our hearts." Fans struggle with the idea of a new name, agreeing that to call the Deer District anything else will not take away it's magic.

Milwaukee officials push for a bigger Deer District hotel, but industry analyst says Moxy's 156-room plan fits market realities.