Before he’s even taken a snap in the NFL, former Colorado Buffaloes quarterback Shedeur Sanders has done what many seasoned pros haven’t—build a personal brand ...

Home, away, alternate, and throwback jerseys represent a team’s logo, and colors, and are a statement for the city.

While most NFL analysts focused on Sanders’ draft-day slide—reportedly missing out on over $40 million in projected ...

Former Teammates Lead NFL Rookie Jersey Sales. Travis Hunter and Shedeur Sanders, two of the most exciting talents from ...

Shedeur Sanders has been in the NFL for just a few days, but he is already making an impact beyond most of his draft-mates.

The University of Colorado announced Monday that quarterback Shedeur Sanders and two-way star Travis Hunter are “officially untouchable” and will retire their football jersey numbers Saturday ...