At Research Director, Inc., we sometimes stray from demographic segmentation in favor of “qualitative segmentation.” Using one of the various qualitative tools available, we find the characteristics ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In addition to our demographic research, you can also read more details on our U.S. and international survey research. One key aspect of Pew Research Center’s agenda is the exploration of key ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

DiSTO has utilised qualitative methods as a tool to adapt surveys to the local context, enabling changes and refinements. The combination of methods has allowed for more accurate and relevant survey ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we ...