Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...
By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...
Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...
Late last year, Small Biz Genius published data to the delight of digital marketing budgets everywhere: pay-per-click advertising now produces a 2 for 1 ROI. Impressive, right? Influencer marketing ...
There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything.
Rewinding to the final quarter of last year, the latest IPA Bellwether Report shows an upturn in advertisers’ confidence, with marketing budgets seeing ... but with strong budget revisions for digital ...
UK marketing budgets returned to growth in the final three months of 2024 after flatlining in Q3, but spend in main media budgets declined. According to the Q4 IPA Bellwether report, over a fifth ...
A new study from a sponsorship agency showed that Portland-area corporate sports marketing budgets in 2025 are "expected to stay stagnant," or "even increase slightly," according to Demi Lawrence of ...
PRESIDENT Ferdinand R. Marcos, Jr. on Wednesday ordered the Department of Budget and Management to use P400 million from his office’s contingency budget to fund the Department of Tourism’s (DoT) ...
The discussion examines budget considerations ... Suzana Brady, SVP, worldwide sales and marketing, Cobalt Digital: Bringing SMPTE 2110 to the pro-AV and corporate communications world is ...
To make the most of these AI editors and integrations, start with creating templates for faster customization ... Not every channel in your marketing mix should be measured by direct purchases.