Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Late last year, Small Biz Genius published data to the delight of digital marketing budgets everywhere: pay-per-click advertising now produces a 2 for 1 ROI. Impressive, right? Influencer marketing ...

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

The best budget camera phones are kind to your wallet, while still giving you the ability to take decent photographs. Don't get us wrong: if you want the latest, premium specs, you'll need to spend ...

Rewinding to the final quarter of last year, the latest IPA Bellwether Report shows an upturn in advertisers’ confidence, with marketing budgets seeing ... but with strong budget revisions for digital ...

UK marketing budgets returned to growth in the final three months of 2024 after flatlining in Q3, but spend in main media budgets declined. According to the Q4 IPA Bellwether report, over a fifth ...

A new study from a sponsorship agency showed that Portland-area corporate sports marketing budgets in 2025 are "expected to stay stagnant," or "even increase slightly," according to Demi Lawrence of ...

PRESIDENT Ferdinand R. Marcos, Jr. on Wednesday ordered the Department of Budget and Management to use P400 million from his office’s contingency budget to fund the Department of Tourism’s (DoT) ...

Digital marketing is ... pinnacle of proving the value of Marketing. It is the only answer a smart CFO wants (and upon receiving it will give your CMO all the budget required to capture ...

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