Move over classic LBD’s it’s time to add a new colour dress as your wardrobe staple – red.  Punchy, vibrant and very apt for this time of year, you really can’t go far wrong when ...

Style expert SHANE WATSON recommends a fake fur coat to polish up the ordinary or add the finishing touch to an evening ...

From her early years as a model to posting Instagram thirst traps as a grandmother, Martha Stewart has embraced every fashion ...

Kendra Scott opens a new store, Yellow Rose by Kendra Scott, as the brand expands from its jewelry roots into the Western ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

Fifty One Apparel, for example, is a clothing company that designs specifically for women going through ... to stick onto the ...

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

"Well he didn't get a thank you from you so it's even I say," one viewer said, as others laughed along with the couple.

This is partly due to fashion trends, improved design details and the way we dress. How do I know? I’m a fashion editor, stylist and personal shopper for women over 50 who sees and hears all.