Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.

Advertisment The company has introduced cricket-themed ad formats aimed at helping brands enhance their campaigns during events like the IPL. The formats integrate live match elements to boost ...

Honasa Consumer, the parent company of beauty and personal care brand Mamaearth, had sought removal of HUL's ad campaign questioning the efficacy of digital-first sunscreen brands. It alleged that the ...

The brand leaned into meme marketing, nostalgia triggers, and digital-first storytelling, delivering two distinct yet equally viral campaign films. The first, and arguably the louder of the two ...

Kendrick Lamar has partnered with Gatorade to be the voice of its new advertising campaign. As reported by Bloomberg, the Grammy Award-winning rapper narrates and soundtracks the latest commercial ...

such as Google’s Ad Variations or Campaign Experiments, or Meta Experiments, to ensure that separate individuals are exposed to the appropriate variant. Next, while planning what messaging to ...

Several Toronto women are voicing concerns about a new TTC ad campaign that encourages strangers to meet and form platonic or romantic connections while on transit. The ad campaign, titled Between ...

In a landmark decision, a US District Judge has ruled that Google illegally monopolized the ad tech market. A federal judge in Virginia has found that the tech giant established “monopoly power ...

This means there is an extra challenge of ensuring your ads are live once your campaigns are set up, and that Google still has a way to go in gaining advertisers’ confidence with their AI ...

OOH ads stand prominently in high-traffic areas, ensuring repeated exposure. Whether it's a striking campaign message on a highway billboard, a candidate’s face on a bus shelter, or policy points ...