I was just trying to connect with an audience. That's the main reason I went on TikTok. The main thing was to use that ...

W ithin an increasingly saturated environment of buzzy brands, content creators and major industry players, entering the ...

The cosmetics brand’s mission to ‘serve the underserved’ has led it further into niche women’s sports. There’s more to come ...

Southwest Airlines will launch its partnership with Icelandair in February and plans to expand its international gateways to ...

Luxury Ayurvedic beauty brand indē wild has unveiled a transformative partnership with film star and youth icon Ishaan ...

THE WHAT? L’Oreal has announced that it has signed an agreement to acquire Gowoonsesang Cosmetics from Migros. Financial terms of the deal were not disclosed. THE DETAILS The deal covers popular ...

An organization calling itself the House of Illuminati promised a magical, Willy Wonka-themed experience, with AI-generated fliers advertising everything from “Encherining Entertainment” to an ...

recently shared a candid account of his professional challenges with a celebrity brand ambassador. Speaking on a podcast alongside fellow Shark Tank judge Anupam Mittal, Aman revealed how the ...

Marketing today is a ... marketing is not just about selling products; it’s about building relationships, fostering communities, and creating lasting brand experiences. It’s a future where ...

Entrepreneur Aman Gupta, co-founder of Boat, opened up about his disappointing experience with a brand ambassador who publicly portrays himself as "sweet" and "humble" but behaved arrogantly during ...

the future of influencer marketing lies in collaboration, with influencers no longer just being the face of a brand but also helping shape the products that resonate most with their followers.