For decades, parents have urged kids to take a daily multivitamin — Flintstones Chewable, anyone? — to help fill nutritional gaps in their diet. Data shows that more than a third of kids in the U.S.

In a world of wild talk and fake news, help us stand up for the facts.

Gummy vitamins often contain different quantities of vitamins and minerals than they advertise and lose their potency more quickly than pills.

Sure, a balanced diet is the best way for kids to get all the vitamins and nutrients they need — but as almost every parent knows, sometimes even getting a kid to try a leafy green feels like a ...

Do you hate swallowing your daily multi-vitamin? (Ask me how I feel about the prenatal horse pills I have to take each day--ick!). Lately I've been sneaking a few of my son's gummy bear vitamins ...

If you ever chewed up Fred, Wilma, Barney or Dino, you know the appeal of character-based kids’ vitamins. Bayer’s Flintstones Vitamins, launched in 1968, marked only the beginning of what has become ...

A whopping 70 percent of American kids aren't getting enough vitamin D, and such youngsters tend to have higher blood pressure and lower levels of good cholesterol than their peers, according to two ...

It’s no secret that kids can be extremely picky eaters and medicine-takers, so thank goodness there are chewable vitamins and medicine to save parents everywhere. Chewable supplements have a come a ...