Flipkart first ventured into the ‘kidult’ genre with its 2011 campaign, 'No Kidding. No Worries'. which helped it stand out ...

Collectively, both Flipkart & Amazon garnered over Rs 10,000 crore ad revenue in FY2024. Flipkart Internet, the marketplace ...

Flipkart Plus & Premium Membership Devalued! Flipkart Plus & Premium Membership Changes 2024 (Devaluation) -- India's Fastest ...

India’s digital advertising market saw significant growth during the financial year 2023-24, with major tech and e-commerce ...

Its ad income has reportedly surpassed various market fees. Flipkart’s revenue growth and reduced losses align with CEO Kalyan Krishnamurthy’s vision to focus on profitability. The company’s ...

Kevin Vaz will oversee the entertainment sector across all platforms, Kiran Mani will manage the combined digital operations, ...

On Thursday at the India Affiliate Summit (IAS) 2024, publishers gathered for a panel discussion titled ‘Charting the ...

Sanjay Sidhwani, CEO of Indian Express Digital Media, revealed to BestMediaInfo.com that the platform is carefully observing ...

Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving ...

For example, display ads typically had a form-fill rate of just five to seven ... especially when catering to larger ...

QR codes enable brands to streamline transactions, provide instant product information and cultivate deeper customer ...