By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

To celebrate its 30th season, Major League Soccer unveils a new "Game On" campaign featuring Grammy nominated artist, Doechii ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.