Musician J.I.D. has reimagined the iconic tune ...

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Frosted Flakeshas a new rap single out featuring hip hop artist JID, as you can check out "Hey Tony" and snag some special merch ...

After cheering teens on for generations with breakfast pep talks, Tony the Tiger has found a new hype partner: hip hop artist ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

The Hip Hop artist reimagines the iconic jingle into a cultural hype anthem titled "HEY TONY!" inspired by the "Day One" mascot Tony the Tiger.

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

Kellogg's (K) Frosted Flakes® is teaming up with UNC basketball star Armando Bacot to deliver much-needed funds—and fun! — to middle school sports nationwide BATTLE CREEK, Mich., June 1, 2023 ...

Tony the Tiger is the iconic mascot of Kellogg's Frosted Flakes, who has been a beloved advertising figure since his debut in 1952. His famous catchphrase, "They're Gr-r-reat!" quickly made him a pop ...

Duke Blue Devils head coach Manny Diaz received a Frosted Flakes shower after Duke secured a 42-39 victory vs. the Arizona State Sun Devils in the Tony the Tiger Sun Bowl. Tony the Tiger and defensive ...

Few cereal icons are as famous as Tony the Tiger, who has graced the boxes of Kellogg’s Frosted Flakes for decades, and now he is getting his very own action figure courtesy of Jada Toys. Jada Toys ...