The last time GM changed its logo was in 1964. GM said the new identity extends to its technology "brands," such as its proprietary Ultium system. "The new brand is optimistic and vibrant," Wahl said.

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and ...

"This is the fifth time GM has changed its logo in its 115-year history and probably the most ... The restyled website will go live ... AAP Advance Auto Parts, Inc. 48.26-3.67 (-7.07% ...

Although it still operated on the same theme, this is the first time since 1964 that the GM logo has changed in more than just shading. The blue background with an underlined, upper-case G and M ...

The new branding initiative will see the new lowercase, gradient GM logo appear on ACDelco parts and packaging. GM says the decision to incorporate its revised brand mark into its existing ACDelco ...

DETROIT >> General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered ...

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. ... GM unveiled two new EVs in 2020: the Cadillac Lyriq SUV, expected to go into production in late 2022, ...

GM's logo had barely changed since 1964. ... The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.

Shares of GM were down 1.6% to $42.61 in Friday afternoon trading. GM is scrapping its old square blue logo and replacing it with a lowercase gm surrounded by rounded corners.

GM launches Envolve enabling fleets to go electric After its fifth straight quarter of growth (+27% YOY) in Q1 , GM claimed number one in both US fleet and commercial registrations for MY23 vehicles.

The U.S. automaker is also accelerating its go-to-market timeline and adding more EVs to its portfolio plans. GM plans to bring 30 new electric vehicles to a global market through 2025.

GM's logo had barely changed since 1964. ... The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.