Michelle Obama is launching a “healthier sports hydration drink” with NBA star Stephen Curry that she says is part of an effort to “change the game when it comes to nutrition.” Obama and Curry announced Wednesday they’re behind the new drink,

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company is branching out from products made for younger children. Jon Springer covers sports marketing and beverage marketing.

Basketball superstar Stephen Curry and former first lady Michelle Obama announced Wednesday that they’ve teamed up to create a new, healthy sports drink. Together they launched PLEZi Hydration, officially stepping into the $25 billion sports drink market.