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The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

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The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

The team's trademark application was for use in connection with "clothing, namely, shirts, T-shirts, jerseys, sweatshirts ... is merely descriptive of or generic for applicant's goods," the ...