as JNCO is another clothing brand Gen X wore growing up that Gen Z has never heard of. Known for their wide-leg look and cool logo, these jeans were extremely popular back in the 1990s.

From antiaging treatments to lavish health-focused vacations, rich Gen Zers are spending on luxury brands and experiences ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Gen-X workers have long suffered a career version of middle child syndrome — a condition that has only worsened since our forebears broke the implied work-world contract. Let’s just say it ...

However, these traits have not translated into financial security for many. With the average Gen X household having saved only about $150,000 for retirement—a mere fraction of the estimated $1.5 ...

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Walmart is giving its logo the first facelift in nearly two decades ... It has also sharpened its assortment of clothing, electronics, home furnishings and other goods. In addition, it has ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

In a now viral video, Instagram user Professor Chesko (@thespeechprof) responded to a video by a Generation Z content creator that claimed "Gen X is the worst generation." Chesko certainly doesn't ...