From glass skin to 10-step skincare routines, many of the most talked-about recent beauty trends were born in South Korea.

There's nothing that quite beats the simple yet stunning presence of French tip nails. The clean lines and effortlessly ...

"This color is so vibrant it gives me a breath of fresh air." Blues are def a surprise nail color trend this season, but it also makes total sense. "For those who are having a hard time defrost ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s safe to say that matcha is having a huge moment – in café culture, interior design and skincare alike. But for a sweeter ...

Now that spring has well and truly taken hold, a plethora of new manicure options await, from delicate blossom pinks to bright pops of cherry - there's truly something for everyone among the 2025 nail ...