The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy ... For example, is a digital campaign sufficient, or do in-person experiences create ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

In other words, they track the effectiveness of your marketing strategy. For example, if your goal is ... Data from 1700+ Global Marketers.” Download required. The CMO Survey.

These findings indicate that global archetypes of consumer mega-segments based entirely on demographics are exaggerated. It is risky for brands to develop a broad marketing strategy without taking ...

But such global marketing strategies often underachieve ... consumers enjoy streamed content as part of a social moment, for example, while more Australians seek an escape from reality.

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. With global ad spending set to surpass $1 trillion, ...