In the world of luxury, perfume is far more than just a pleasing aroma — it’s a distilled expression of identity. For fashion ...

Here are the best booths and moments of Watches and Wonders 2025 in Geneva, where some of the biggest stars of the industry ...

He expected its raft of colorful Big Crown Pointer Dates models and a refreshed visual identity — a pink and green livery — ...

Here are the best booths and moments of Watches and Wonders 2025 in Geneva, where some of the biggest stars of the industry have converged.

Authentic branding requires alignment between a company's external visual identity and internal ethos. Logos are designed to be the public-facing encapsulation of the brand image. Colours, shapes, ...

Think about how many people hold onto their bright orange Hermes shopping bags ... So, invest in an ongoing effort to establish your brand's visual identity and do your best to make a connection ...

France's Hermes will fully shift the burden of tariffs ... LVMH, whose high-end brands include Louis Vuitton and Dior, jewellery brand Tiffany & Co. and beauty chain Sephora, missed expectations ...

The Louis Vuitton parent company was overtaken by Hermès as the world's most valuable luxury brand by market capitalization. LVMH's CFO said Monday that its "aspirational clientele" could be ...

April 21, 2025 /PRNewswire/ -- Fresh Express®, the brand leader in value-added salads ... and quantitative—to ensure the new visual identity resonated with is consumers. The results: consumers ...