In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark realit ...

Research: While most CMOs are leveraging AI across their key marketing activities, nearly half (48%) of AI deployments fail ...

One of the highlights of my career has always been connecting with customers and partners across industries to learn how they are using technology to drive their businesses forward. In the past 30 ...

Questions can be asked in natural language as in an e-mail or a live conversation. Where possible, the Paytronix Assistant will provide responses that pull directly from the rich data of a brand’s ...

Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...

Zero Trust Segmentation (ZTS) company Illumio has announced the evolution of its global Enlighten Partner Program, offering a “significantly expanded set of enablement tools” to the global partner ...

Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for ...

Winning cities in the 2024 Digital Cities Survey are not only modernizing their IT infrastructure — they're investing in digital equity programs, upgrading resident-facing services and prioritizing ...

The need of the hour is to collate these elements into a cohesive and unified data stack so marketers can help advertisers ...

The UK economy could have more to gain from generative ... power of this technology.” Generative AI is a more advanced form of automation whereby machines can create something completely new ...

New research finds that we can now no longer trust our eyes and ears to reliably distinguish between real and AI-generated ...

Industries such as automotive, fashion, and consumer electronics leverage ... Generative AI can also assist in creating financial reports, and automating data collection and analysis. This technology ...