The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

Don Melchior winery went from an unknown Chilean brand to Wine Spectator's top wine, and its branding work is a master class ...

Fill your schedule with coaching calls, not endless content creation. Don’t compromise your magic to grow online. Here's how ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your ...

Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

By not actually finding the dessert he was searching for, Paul had found the business opportunity he had long dreamt of. He had wanted to build his own brand for a while, but knew he needed to ...