For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Beyond inclusivity or compliance, accessibility ensures your content is clear, structured and easy for both humans and ...

Type a complex question or command directly into your Chrome search bar. Instead of just seeing a list of search results, ...

A US federal judge has ordered a major makeover of Google's search engine in a crackdown aimed at addressing the damaging effects of monopolistic practices. In an effort to curb Google's influence, ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...

Unlike much of SEO, good GEO is a holistic pursuit. It’s not about links and ranks—it’s about storytelling and building a compelling narrative about your brand across every part of the internet. It’s ...

A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Cambridge-based CuspAI, an artificial intelligence company developing a platform to revolutionize how the world discovers and develops new materials, said today it raised $100 million in a Series A ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

Discover the key differences and similarities between SEO and GEO, their goals, strategies, and importance in driving ...