Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

A research team from the University of California, Berkeley, says they’ve found a colour unseen by human eyes — until now.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...