When most people pull up under the double aches to order salty fries and a Big Mac, they aren't thinking about the obnoxious ...

Pinky Swear is an immersive hospitality destination that has done just that. Its new brand identity, created by The Working Assembly, is inspired by the inkblot psychology test, encouraging guests to ...

The Rorschach Test famously asks people what they see when they look at a series of inkblots, and the answers tend to differ substantially, so what if a brand used this concept to create its brand ...