AI (artificial intelligence) is transforming the way businesses operate, from automating tasks to analyzing massive amounts ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

Rather than positioning AI and human influencers as competitors, the study advocates for a hybrid model that leverages the ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

In business, data empowers everyone involved. To effectively translate climate data into consumer-facing messaging, it’s ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

UM’s new model and research builds a clear understanding of the complex pattern of a brand, with insights into how to apply ...

Balachandar Paulraj, a distinguished professional in enterprise software architecture and data integration, has garnered a ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...