It’s hard to imagine a world where cereal never existed. A world devoid of Tony the Tiger’s iconic ... The lineup of ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used over the years to advertise its cereals, which include Coco the Monkey and Tony ...

Kellogg’s Tony the Tiger hot air balloon program lasted 22 years, flying in nearly every U.S. state and around the globe. Many of you—pilots and non-pilots alike—share your love of aviation ...