FDA’s requirement for truthful, balanced risk and benefit information applies to drugmakers, leaving a loophole for both ...

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a ...

CTV ads are video ads that play on connected TV devices. These TVs can connect to the internet and stream content from apps like Netflix, Hulu, and YouTube. Unlike traditional TV ads, which air ...

Apple introduced the “Hey Siri” command with iOS 8 to let users easily interact with the virtual assistant without ...

AbbVie is reaching for the Sky(rizi) as it spent a staggering $51.5 million on TV drug ads for its immunology blockbuster in October. | AbbVie is reaching for the Sky(rizi) as it spent a staggering ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

Ads referencing taxation, which warn of potential Democratic-led tax hikes, rose as a share of GOP broadcast TV spending to 40%, becoming the top-ranked issue in the first two weeks of October ...

Novartis NVS announced that the Committee for Medicinal Products for Human Use (“CHMP”) of the European Medicines Agency (EMA) recommended granting approval to the breast cancer drug Kisqali ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

Novartis announced that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) has adopted a positive opinion and recommended granting marketing authorization ...