What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

The new ship logo, introduced for this season, takes center stage. The Clippers didn't qualify to advance past the group ...

Former Clippers announcer Ralph Lawler coined “Lawler's law,” the concept that the first team to reach 100 points would win a game. But the Thunder became the first team to make it a reality at Intuit ...

We think about him and we miss him every day." The memorial seat will feature Jerry West's signature and the NBA logo. LA Clippers Under West's Hall of Fame eye, the Clippers did not have a losing ...

“The Logo” passed away at the age of 86 ... Now contributing to Athlon Sports and Basketball Network, he's captivated by the LA Clippers' rise from underdog to powerhouse, capturing every ...

When the LA Clippers open their new Intuit Dome on Wednesday ... The memorial seat -- which will have West's signature accompanied by "The Logo" -- and decal will be at Intuit Dome throughout ...

The Los Angeles Clippers are honoring late NBA player ... The tribute seat will display West's signature above the nickname "The Logo," a reference to the understanding that his silhouette ...