The original ad campaign ran from 2006 to 2016 and helped the company more than triple in size during that time.

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would step down in May.

16.7 x 17.9 cm. (6.6 x 7 in.) Subscribe now to view details for this work, and gain access to over 18 million auction results. Purchase One-Day Pass ...