YouTube star Rick Shiels, who has nearly three million subscribers on his main channel, announced on Friday that he has ...

Everything you want to see and experience from Demo Day and the exhibition floor at Orange County Convention Center.

LIV Golf star Phil Mickelson and YouTuber Grant Horvat recently announced a collaboration with fellow LIV Golfer and two-time ...

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

LIV Golf's RangeGoats have announced a new apparel partnership with Swannies Golf, which will see the team's on-course ...

Tyrrell Hatton: The Englishman is known to run hot on the golf course, but he’s suddenly the hottest player on the planet as ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Multiple LIV Golf teams appear to have made notable changes to their respective set-ups this off-season, and not just in the ...

The LIV Golf League is on equal footing with the PGA Tour for the first time since its inception after it announced a media ...

Justin Thomas has urged his fellow PGA Tour members to consider allowing more access to media partners in a bid to improve ...