Everything you want to see and experience from Demo Day and the exhibition floor at Orange County Convention Center.

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

Ian Poulter and Lee Westwood's Majesticks team will have a new look for the 2025 LIV Golf season, after the all-European ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Phil Mickelson has announced Primo Golf to be his LIV Golf team, HyFlyers GC's new apparel sponsor for the upcoming season.

LIV Golf's RangeGoats have announced a new apparel partnership with Swannies Golf, which will see the team's on-course ...

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Majesticks GC are the newest LIV Golf side to announce a deal with an apparel brand, with the quartet set to wear Castore clothing in a 'multi-year partnership' ...

The 72nd PGA Merchandise Show has teed off ... Golf Channel is scheduled to broadcast "Golf Today: Live from the PGA Show" from Demo Day on Tuesday, Jan. 21, from 12 p.m. to 2 p.m. ET.

The PGA Merchandise Show, which takes over the Orange ... new developments came a few days early, however, with the LIV Golf League making the biggest splash. In the last days before the big ...