Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.
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Greg Norman has outlined his immediate plans after his tenure as the chief executive and commissioner of LIV Golf came to an end.
Greg Norman served as the CEO when LIV Golf was first getting started, but he's officially been replaced. His contract ran out and rather than extend it, LIV opted to replace him with Scott O'Neil.
Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.