Explore how FMCG companies in India are transforming brand building through innovative distribution strategies over ...

The episode also brought a bigger question back into focus for advertisers: Should CEOs double up as brand endorsers?

Local brands are increasingly performing better than global competitors in their respective regions, suggests a recent ...

Zoff manufactures and retails kitchen spices where it is trying to break the stronghold of legacy brands by expanding its ...

Shark Tank featured spice brand Zoff Foods has raised $2 million in fresh funding from JM Financial Private Equity. Zoff has ...

Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit ...

Kia has become a well-established brand in the UK for its seven-year warranty and wide selection of electric vehicles. The Sportage is one of Kia’s bread-and-butter models thanks to its huge success ...

Plus: Public Storage moves HQ from California to HALL Park, MP Materials to build a second massive facility at AllianceTexas, ...

First Brands Group has been unable to find financing or a buyer to continue most of its companywide operations, the bankrupt auto-parts supplier said as it laid off employees in its aftermarket ...

It is not hyperbole to admit that not a single day that goes without being asked “what are the best supplement brands?” I get it—as someone who has been writing, investigating, interviewing, and ...