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Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Outdated regulations and inflexible sponsor processes are hampering clinical trial recruitment, but empowering sites with ...

BEI Confluence Communication, an independent advertising agency has appointed Anirban Chaudhuri as director- strategic ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S.