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AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Outdated regulations and inflexible sponsor processes are hampering clinical trial recruitment, but empowering sites with ...

BEI Confluence Communication, an independent advertising agency has appointed Anirban Chaudhuri as director- strategic ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S.

Transcript: Empowering B2B Marketing Teams With an AI Content Process With May Habib Hello to all my Marketing Smarts Live viewers today. I'm super excited to bring you episode 24 of the Marketing ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

The barriers standing in the way of plans to shift Australia's red meat industry to a Value Based Marketing payment model, ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Process planning is the core of guiding process production and one of the most critical parts to realize intelligent manufacturing of products. In order to realize the monitoring, simulation, ...

Marketing should be a cyclical process where the release of a well-tailored message is just the start of the communication process and measuring its effectiveness and making adjustments as ...