Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...

Have you ever found yourself talking to an AI like it’s your therapist? Just me? I’ll admit, I’ve used ChatGPT for more than just answering questions. Sometimes, it’s my go-to for venting about life’s ...

Some of the world’s most iconic brands sell items that might not be as unique as you think. Their branded products are ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

In today’s fast-moving eCommerce and retail landscape, competitive pricing software has become a game-changer for businesses ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Simon-Kucher's industry study reveals barriers and success factors for improving global pricing and marketing access ...

For example, you can see that Brent crude oil spot prices are quoted by the barrel (bbl), as are West Texas Intermediate (WTI) oil prices on global futures exchanges like NYMEX. The highest ever ...