Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...

Have you ever found yourself talking to an AI like it’s your therapist? Just me? I’ll admit, I’ve used ChatGPT for more than just answering questions. Sometimes, it’s my go-to for venting about life’s ...

In the fast-evolving real estate industry, effective communication has transitioned from being a competitive advantage to an ...

BYD Company Limited surpassed Tesla, Inc. as top EV maker with vertical integration strategy through Mexico production ...

Sinopec maintains a stable and liquid balance sheet in order to retain flexibility. The firm's adjusted EBITDA covered its interest expense by 11 times in 2023, with net gearing ratio of 0.12 times as ...

We have had three estate agents over to value. We are thinking of choosing the one that is only going to charge 1%. Should we ...

Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s ...