Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

An effective pricing strategy in the fashion industry is one that can be justified based on the quality of goods being sold, location and competition.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Many companies will consider consolidation to enhance their strengths, reduce competition or achieve financial or operational ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

What Is Paid Media: Types & Examples Confused between paid media and PPC? In this article, discover the different types of paid media on social platforms and websites.

As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a profound ...