Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Simon-Kucher's industry study reveals barriers and success factors for improving global pricing and marketing access ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Sinopec maintains a stable and liquid balance sheet in order to retain flexibility. The firm's adjusted EBITDA covered its interest expense by 11 times in 2023, with net gearing ratio of 0.12 times as ...

Consumer Affairs Minister Pralhad Joshi said on Thursday that the Consumer Protection Authority (CCPA) has issued notices to ...

Fashion Nova’s influencer marketing strategy was just part of the reason for its ... You don’t have to look far to find examples of charm pricing—it’s on nearly every ecommerce site. Death Wish Coffee ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...