Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...

Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, ...

Professional basketball player LeBron James is now the first-ever athlete to have a Ken doll version of himself.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

On Instagram, Barbie unveiled the Lebron James doll which features the NBA Superstar in a blue and white varsity jacket, a ...

Mattel has unveiled LeBron James as its Kenbassador. He is the first professional male athlete to receive a Ken doll.